Lean UX Canvas

• Completed as a team

User Personas

• Completed by Ethan

User Journey Maps

• Completed by Ethan

User Flow Diagram

• Completed as a team

Initial Ideation Process

• To begin ideation, we set a timer for an hour and began sketching and writing on what we envisioned each of the pages could look like.
• Once the timer was up, we came back together as a team, shared our ideas, offered critique, combined solutions and threw out others.
• Once the team was aligned, we divided the work up by pages and started designing the prototype.

Eric's Sketches

Ethan's Sketches

Marissa's Sketches

Marissa's Sketches

Marissa's Sketches

Initial Prototype

• Eric completed Projections tool. Marissa completed Overview and Policy Details.

Usability Testing

• Completed by Sarah with rest of team observing

Process

• 5 Participants

  • Ranged in age from 30-50
  • Owned their Juvenile Policy or had a policy taken out on their behalf
• Asked questions as they were walked through the prototype

User Flow Diagram

• Completed as a team

Here is the document where we combined notes from the feedback interviews, made notes to specific screens where we needed to make changes, and began ideating on additions we wanted to make to our prototype.

Changes Made

Fixed

• Typos (Ethan)
• Minor layout edits to overview screen (Marissa)
• Fixes to policy details screen (Marissa)
• Adjusted projections tool to be a live graph (Eric)

Added

• Onboarding process (Ethan)
• Tooltips to explain technical language to users (Ethan)
• Resources pages: personalized feed with articles on finances  (Marissa)
• Policy Comparison graph that shows the value of the user’s policy along side a policy purchased at age 30 (Eric)

Updated User Flow Diagram

• Completed as a team

Finalized Prototype